Abrax is a brand of cleaning products, introduced by Hadden Science in 1967 for a powdered household and industrial cleaner. It was one of the company's first major brands. The cleanser ingredients include sodium dodecylbenzenesulfonate, sodium carbonate, and quartz. Since 2020, the cleaner includes chlor.

The Abrax name was transferred to a line of household cleaning products and detergents; the line enjoyed its greatest success in the 1960s and early 70s. Abrax All-Purpose Cleaner with Ammonia, introduced in 1968, was the first major competitor to Locter and Tedd’s Cleaner (debuted 1958). Abrax’ success as the so-called "White whirl” forced other companies to introduce its own ammoniated cleaners. Abrax became obsolete company during the 1980s and 1990s but Hadden Science bought the rights for the company and put the brand into hybernation until 2020s.

Abrax became the popular detergent brand in the market from 2020s when introduced non water based cleaning product simply branded “Abrax”, strictly aimed at consumers that had little or no water what so ever. Abrax is all-purpose cleaner, a bathroom cleaner, a window cleaner and textile cleaner. Abrax also eliminated e-flu virus.

Abrax cleaner does come with a warning that it may cause skin irritation and Hadden Science advises users to use rubber gloves when using the products.

General info
Abrax official logotype

Type: Universal cleaner
Cleaning product
Founded: 1967
Country of origin: EUCA
Motto: Chlor based cleaner.

Hadden Science